My name is Ravi Warrier and I help startups with their product design, marketing and investor interactions.
I am also the founder of Funding Pitchcraft – the pitch coaching company and the author of several books and courses under the brand Impress Every Investor.
I wanted to take a moment to share with you three quotes that have guided me through life, and explain why they matter so much to me:
The first is, “Nothing is permanent, and everything changes.”
This one’s simple but true. Life is full of ups and downs, and nothing stays the same forever—whether it’s success, failure, or anything in between. It reminds me to stay steady through it all, knowing that every moment is temporary.
The second is, “How you do anything is how you do everything.”
This one is all about the quality of your work. I’ve learned that quality doesn’t happen by accident—it comes from discipline, knowledge, and a conscious effort to do your best now and better the next time. Whether it’s a big project or a small task, the care and effort you put into it reflect how you approach everything in life. That’s why I always strive to give my best in everything I do.
And the third is by Lily Tomlin: “The trouble with the rat race is that even if you win, you’re still a rat.”
This one hit me hard when I first heard it. It’s a good reminder that chasing after things just because society says you should—money, status, whatever—can still leave you feeling empty. I’ve always tried to make sure that what I’m working towards actually matters to me, not just what looks good on paper.
When I was 17, I started my first business, and I learned quickly that treating customers well can set you apart. I made a lot of mistakes, but what stuck with me was that making people happy through good service really mattered.
As I continued building businesses, I learned that creating real value for customers was more important than anything else. It’s easy to get caught up in trying to make your business look good on the outside, but what really matters is solving problems and creating things that genuinely help people.
I’ve done a lot of different things in my life—worked as a waiter, bartender, delivery boy, accountant, coder, project manager, consultant, coach, and many other roles. What all of those jobs taught me was not just about business, but about people. And about myself. Over time, I realized that I love solving problems, and I enjoy helping others figure out how to do the same.
That’s why I started Funding Pitchcraft in 2023. It’s my way of working with startup founders to help them improve their investor interactions. I get to bring together everything I’ve learned—creativity, problem-solving, and understanding people—and use it to make a difference.
So, before I wrap up, let me say this: those three quotes I mentioned at the start? They’ve guided me, and I believe that having a guiding idea or philosophy can really shape the way you live and work. Maybe one of these quotes resonates with you. Or maybe you have one of your own. Either way, I think it’s worth holding on to something that helps you stay grounded.
If you’re a startup founder and want to know how my team and I can help you with investor interactions, check out Impress Every Investor. I’d love to see how we can help you improve.
Thanks for taking the time to read,
Ravi Warrier